get it

A form self promotion where the promoter thinks he is, almost subliminally, bragging about himself in the context of a humble statement or complaint. Everyone listening thinks he a jackass.

"Your inflatable inner-tube is way cooler than my 80-foot yacht.
You get to be so much closer to the water and to nature.
I envy you, I really do"

brought to you by Urban Dictionary

via design is mine via Samantha Wills

photographer unknown via dust jacket attic

via matchbook

via swissmiss via anthony burrill

must remind myself of this everyday

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